Sympathy Cards

Client: Powerade

Integrated & Digital Producer, W+K Portland

Digital - Online

Vendor: Mediamonks (Digital), (Illustrations), Jessica Hische (Typography)

Sympathy Cards for Powerade is an interactive online experience for Powerade fans to send personalized handwritten sympathy cards to their friends. Fans engaged with the website to select from a set of cards and address it to their friends. On the backend, card technology allowed for efficient automated system to “handwrite” the cards and have it posted IRL.